There are millions of people all over the world who stay tuned to fashion week and annual runway events. Some would be looking forward to seeing the models who will walk the runway, and there are others who are interested in fashion that they cannot wait for the parade of collections of their favorite designers. The upcoming collections from the top world fashion brands are here, so it is indeed a must see for those who are interested in shopping for the next season. If you are watching a runway show for the first time, you are guaranteed a few solid hours of entertainment as these shows are genuinely worth the buzz.
Runway walkers are fascinating. Being a great model does not always mean you are also good at the runway shows. Some women are so good at runway events and the way they appear on stage help sell the brand already. What is so impressive is the ability of a model to make an impression while walking and keeping a straight face. They are known for their signature walks. The likes of Naomi Campbell, Tyra Banks, Natasha Poly, and Coco Rocha all have such unique styles, and they radiate so much confidence and personality in the catwalk that they have been sought after by so many brands in the peak of their careers. These days, the noisemakers on runway events include Gigi and Bella Hadid, Kendall Jenner, and Cara Delavinge.
There are so many runway events that professional models would say that they are doing almost 80 shows a year. Some shows would feature an upcoming season’s collection (example: spring or fall line), some would showcase the hottest bags from the best leather brands, and some would highlight underwear. If you are gearing to watch a runway show to find out what it is about, pick the most popular and best ones in the industry. Here are some of the best and most watched annual runway events.
New York Fashion Week
New York hosts one of the big four fashions shows in the world, along with Paris, London, and Milan. The history of New York fashion week is quite impressive. It first started around 1943 as a way to draw the attention of Americans away from French fashion. European fashion was so popular during that time, but because of the World War II, it has become difficult to travel to Paris and attend fashion shows. The New York Fashion Week was created to help boost exposure and sales of American brands and American designers.
The New York Fashion week is known to draw in such a massive crowd on a yearly basis that the city earns a relatively significant amount of income from purchases and tourism. Tickets are given to celebrities, designers, buyers, and fashion insiders so if you want to watch it live. The best option is to watch via live stream. In the recent years, the fashion show has featured not only the most famous supermodels but also elderly models – there was even an 82-year-old woman who walked the carpet.
London Fashion Week
Fashion is such a driving force in a city like London where the fashion industry employs a lot. Each London Fashion Week generates millions of pounds in clothing orders, so designers make it a point to showcase their collections here. London also gives exposure to British designers during this time. London Fashion Week is known to have the many “firsts” in the industry – the first to offer live streaming for their shows and recently, the first to be fur-free in answer to anti-fur protesters.
The London Fashion Week is undoubtedly one of the world’s favorites because it allows you to get as close to the event as possible – through the four days London Fashion Week Festival. You can shop at over a hundred brands that sell the latest clothes, shoes, and accessories. You can buy tickets to have access to retail therapy, as well as catwalks. More importantly, if you are an aspiring designer, they provide talks where you can listen to and inspire by the words of industry experts. It is overall an excellent experience for all fashion fans.
Milan Fashion Week
The whole of Italy is obsessed not only with leather goods but almost anything related to fashion. The energy of the fashion week in this city is just amazing that some supermodels claim that Milan Fashion Week is their favorite. Established in 1958, it showcases the beautiful designs not only from Italian designers and international brands including Gucci, Prada and Versace. The shows are usually held in studios, but in Milan, they’ve incorporated fashion with history as some shows are held in famous landmarks such as Piazza Duomo where the cathedral is and in the courtyard of a 15th-century castle, the Castello Sforzesco. Another show is held in the historic Arco della Pace or Arch of Peace in Porta Sempione. If you want to have access to these live, free shows, then you can try your luck in Milan. Book months ahead as more than 90 percent of hotels in Milan are occupied by fashion fans from all over the world.
Paris Fashion Week
To complete the four biggest events in fashion is in the city of Paris in France. Since Paris is dubbed as one of the fashion capitals of the world, it is not surprising that the city belongs to one of the big 4 in fashion weeks. Shows like Chanel alone generate over 2,000 guests. As early as the 1700s, there are recorded fashion showings in the city targeted to buyers and are displayed only in mannequins. The first Paris Fashion Week was held in 1973 as a fundraiser event, attended by the biggest names in fashion such as Oscar de la Renta, Yves Saint Laurent, and Anne Klein. From then on, this city of fashion never looked back.
Paris Fashion Week is known to be the most famous of all 4, which draws the biggest names in fashion such as Chanel, Dior, and Louis Vuitton. Fashion icons and A-list celebrities are usually seen in the front row in the shows here. It is also a dream of models to walk the runway in Paris.